Instagram Copies Snapchat Again, This Time With Filters for Your Face

Swirling math equations and koala ears in augmented reality

Instagram's 'face filters' allow it to offer yet another one of Snapchat's signature features. Instagram

It was only a matter of time.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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