Instagram CEO Talks Advertising and Growth

Startup aims to turn photos into an 'entertainment platform'

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Smartphone photo-sharing application Instagram has been an impressive success story, reaching more than 10 million registered users in less than a year (with a little help from Justin Bieber). Today, CEO Kevin Systrom talked about how the startup might turn all of those users into a business.

Systrom was interviewed on-stage at the Mobilize conference in San Francisco, where he said Instagram is more focused on growth than revenue. Thanks to venture funding from Benchmark Capital, Instagram doesn't need to make money right away, and with so many competing apps, the company wants to "really lock up the space," so that everyone thinks of Instagram as "the place you go to take photos in mobile."

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