Instagram Begins Testing the Addition of Reels, Shop to Its Navigation Bar

The TikTok clone video-editing feature debuted in August, while the ecommerce destination did so in July

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Instagram will test changes to its Android and iOS home screen in the coming weeks to bring its Reels TikTok clone video-editing feature and its Shop tab into the application’s navigation bar.

The Facebook-owned photo- and video-sharing network said the changes are being tested to reflect shifts in user behavior, both in terms of how they use the app and how they are pushing culture forward.

Instagram debuted Reels in over 50 countries last month, enabling users to record and edit 15-second multi-clip videos, complete with audio, effects and other new creative tools.

And Instagram Shop began rolling out in the U.S.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in