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Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news.
That’s exactly what happened with the release of IGTV, a new standalone video app from Instagram, announced at a special event today. The app opens up to vertically oriented videos and lets any user—not just celebrities or brands—upload videos (only up to an hour long for verified or large accounts), either on the app or website.