Instagram Announces a New Video App to Directly Compete With YouTube and Snapchat

Videos can be up to an hour long

Meet IGTV, Instagram's new video-only platform. Instagram

Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.