Instagram: All Businesses Can Now Run Ads in Stories
All businesses can now run ads in Instagram Stories optimized for reach
In January, Instagram announced full-screen ads were coming to Instagram Stories. At the time, full-screen ads were being tested by around 30 global brands, including Capital One, Nike and Airbnb. Now, all businesses can begin running ads in Stories optimized for reach.
In a blog post, the Instagram Business Team explained the reach objective:
By optimizing for reach, you can show your ads to the maximum number of people in your audience and control how often they see your ads.
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