Instagram Advertisers Can Now Promote Creators’ Organic Branded Content Posts as Ads

'Paid Partnership' text will appear in feed, along with the company name

All advertisers will gain access to these new branded content ads in the coming weeks. Instagram

Instagram revealed a new branded content option Tuesday, saying that brands can now promote organic branded content posts from creators as ads within the photo- and video-sharing platform’s feed. David Cohen is editor of Adweek's Social Pro Daily.