Instagram Ads vs. Influencer Marketing: Deciding What’s Best for Your Brand

To thrive in this space, your brand must skillfully balance the ability to tell its story in the most authentic way while also leveraging all of its capabilities to drive customer conversions.


As the largest and fastest growing social network, Instagram is a hotbed for advertising; however, it’s also been somewhat of a battleground for marketers who are eager to tap into its pool of savvy consumers, but were met with resistance by way of Instagram’s limited ad capabilities.

That all changed when Instagram announced that they will now offer an improved ad solution that enables brands to make use of direct response buttons such as, “Shop Now,” “Install Now,” and “Sign up.”

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