Ben & Jerry's Instagram ads saw a recall lift of 33 percentage points while Levi's received a 24 point jump for the same statistic as the brands released data today from respective campaigns that ran just over a week in November. The numbers represent the first data-based revelations about paid Instagram promotions, which debuted nearly seven weeks ago.
Each of the percentage lifts above were realized by comparing a test group and a control group, as Facebook-owned Instagram conducted a poll-based study and pushed out numbers that the brands signed off on.
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