Social Pro Daily Instagram Adds New Spark AR-Powered Experience to Checkout The pilot brands are Ray-Ban, Warby Parker, MAC Cosmetics, NARS Cosmetics Shoppers can virtually try on different colors and styles of makeup or eyewear Instagram By David Cohen October 3, 2019 Instagram is piloting an augmented reality shopping experience with a handful of brands in its checkout process, powered by parent company Facebook’s Spark AR unit. David Cohen david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily. Recommended videos