Instagram Adds New Spark AR-Powered Experience to Checkout

The pilot brands are Ray-Ban, Warby Parker, MAC Cosmetics, NARS Cosmetics

Shoppers can virtually try on different colors and styles of makeup or eyewear Instagram

Instagram is piloting an augmented reality shopping experience with a handful of brands in its checkout process, powered by parent company Facebook’s Spark AR unit. David Cohen is editor of Adweek's Social Pro Daily.