Social Pro Daily

Instagram Adds New Spark AR-Powered Experience to Checkout

The pilot brands are Ray-Ban, Warby Parker, MAC Cosmetics, NARS Cosmetics

Shoppers can virtually try on different colors and styles of makeup or eyewear Instagram

By David Cohen

October 3, 2019

Instagram is piloting an augmented reality shopping experience with a handful of brands in its checkout process, powered by parent company Facebook’s Spark AR unit.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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