Platforms

Instagram Adds Data From Partners Ad Setting

Users can opt out of activity on third-party sites and apps being used to personalize the ads they see

InstagramDataFromPartnersInstagramFacebookHero — Users who have connected their Instagram and Facebook accounts will see an option for both platforms on their settings pageInstagram

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Instagram released a Data From Partners ad setting Monday, which enables users to choose whether they want the Facebook-owned photo- and video-sharing network to use data about their activity from its partners to personalize their ads on the platform.

The setting covers information about activity on third-party sites and applications, as well as offline interactions with advertisers, such as in-store purchases.

Instagram users will see a one-time in-app notification directing them to review their ad settings.

If they opt out, data about their activity from partners will no longer be used to personalize their ads on Instagram.