Instagram Rolls Out 60-Second Video Ads

Can you tell your brand’s story in 60 seconds? Instagram is now allowing its advertisers to find out.


Can you tell your brand’s story in 60 seconds? Instagram is now allowing its advertisers to find out.

The Facebook-owned photo- and video-sharing network announced Wednesday that 60-second video ads are now available to marketers, saying in an email to SocialTimes:

We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals.

Instagram allows brands to amplify campaigns and build anticipation heading into key moments in time, such as this weekend’s big game or a highly anticipated movie premiere.

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