InstaBrand Connects Brands With Influencers For Genuine Engagement
Instead of just giving them something to share, InstaBrand lets social influencers pick the brands and create their own content.
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Celebrity endorsements are out. Influencer marketing is in. The problem most brands have is identifying the right influencers. And with Instagram on the rise as one of the best networks for marketing luxury goods, brands are looking to leverage the influence of “self-made Instagram stars.”
According to Eric Dahan, CEO of InstaBrand, a startup founded to connect brands with influencers on Instagram and Vine, the influencers are the early adopters who built the Instagram community from the ground up.
“They were the first to get to 5,000 followers and their content was good,” he says.