Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Clearly defining who's a social influencer, these days, is becoming more difficult. At least, that's according to Insightpool CEO Devon Wijesinghe.
His platform and service has recently announced a new tool that will "democratize" that social influencer information.
This is Insightpool's new Universal Search function. In it, marketers or brands can search through publicly available information that has categorized everyone on every type of social media platform, even including the ones you might overlook at first, like Yelp or Reddit.
"Our society says, for now, that 'millennials rule social media,' but they don't want to feel like they're being sold to," Wijesinghe told Adweek.