Inside Snapchat and Artist Christian Marclay's Sound-Inspired Cannes Installation

They analyzed millions of Snaps

It’s been more than a year since Snap Inc. CEO Evan Spiegel rebranded Snapchat as a camera company. The company certainly has changed the way we see the world through the lens of social media. It’s taught users to overlay their faces and the real world with augmented reality. The circular cameras on Snap’s Spectacles capture short scenes at eye level. And it heralded an era of vertical video.