Inside Samsung’s Mission to Find the Next Selfie Moment

What will happen at this year’s American Music Awards?

Over the past two years, Samsung has developed a media strategy that capitalizes on unique brand integrations and product placements. In the first part of the interview, we discussed how Samsung’s director of media and partnerships, Amber Mayo has built out a set of unique media integrations for her brand over the past two years. Here, Mayo talks about what's next and how the brand hopes to build on its epic selfie moment with Ellen DeGeneres at this year’s Oscars. Click here to read the first part of the interview.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.