Inside an Anonymous Marketing Group’s Efforts to Take Down Breitbart One Ad at a Time

Sleeping Giants aims to curb network's influence

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“Brand safety” became the global ad industry’s hottest buzzword in March as a string of major advertisers such as AT&T, Verizon, The Guardian and J&J announced plans to pull all video and text ads from YouTube amid disputes over messaging running alongside videos supporting ISIS and other extremist groups.

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This story first appeared in the March 27, 2017, issue of Adweek magazine. Click here to subscribe.

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