Magazine

Inside an Anonymous Marketing Group’s Efforts to Take Down Breitbart One Ad at a Time

Sleeping Giants aims to curb network's influence

The project has grown from one man with a day job 'in marketing' to 'a legitimate team' with 100,000 social media followers. Sleeping Giants

By Patrick Coffee

March 26, 2017

“Brand safety” became the global ad industry’s hottest buzzword in March as a string of major advertisers such as AT&T, Verizon, The Guardian and J&J announced plans to pull all video and text ads from YouTube amid disputes over messaging running alongside videos supporting ISIS and other extremist groups.

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This story first appeared in the March 27, 2017, issue of Adweek magazine. Click here to subscribe.
Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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