Infographic: Women Use Their Phones for Way More Than Just Communicating

Over a third check mobile devices immediately after waking up

As innovation in mobile changes how society operates, women are using their phones to assist them in practically every aspect of their lives, from consuming news to budgeting to waking up in the morning. Almost half of women ages 18 to 34 check their phones as soon as they wake up, and another 36 percent check them within five minutes. Screens have become so ingrained that over 60 percent of women own two or more mobile devices and use them on a daily basis.

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This story first appeared in the April 9, 2018, issue of Adweek magazine. Click here to subscribe.