Infographic: Will Super Bowl Advertisers Put Hashtags and Facebook URLs in Their Spots?
Fewer than half did in 2013
Remember when including a Facebook URL, Twitter hashtag or branded website was all the rage with Super Bowl advertisers (and TV marketers in general)?
Per StarStar's numbers, during last year's big game, only 14 percent of the advertisers used a Facebook call-to-action, while 33 percent included a Twitter hashtag and 53 percent mentioned a branded online destination. It's worth noting that Facebook did not have hashtags at this juncture a year ago and few brands were utilizing them on Instagram compared to now.
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