Internet-savvy shoppers have more options than ever when shopping for new clothes. These days, it’s not enough to have a superior product. Brands need to make their websites deliver, too.
According to research from ecommerce marketing platform Yotpo, nearly three-quarters of consumers identify reviews as a very important driver behind their purchase decisions. And they don’t just want text reviews—54% say photos of actual customers wearing the product are an essential influence as well.
“This data highlights key areas of focus for the fashion industry.