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With all the hype about the Internet of Things—new connected products intended to bring greater efficiencies and simplicity to life—it may be surprising how few consumers are actually adopting these new technologies.
"Despite predictions of rapid growth for smart products in the near future, the Internet of Things has yet to secure a foothold in the mainstream consumer market," notes a new exploratory case study by Affinnova, which asked consumers to evaluate more than 4 million product concept variations and identify the most desired products and functions.