Infographic: Where Gen Z and Millennials Are Getting Their Entertainment and Distraction

Mobile video has grown tremendously in the past year

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Whether it’s to absorb the ever-changing news or simply find distraction from increasingly stressful days, more consumers—particularly Gen Z and millennials—are reaching for their phones to watch videos.

Recent data from Omnicom Media Group and Snap Inc. shows that Covid-19 caused video consumption to increase across apps, such as social media (61%) and streaming, both in the platforms themselves (56%) and streaming apps on phones (52%). Even when using apps like Facebook, Snapchat and Instagram that don’t specialize in videos, users are spending more than half their time watching videos of some kind.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.