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Whether it’s to absorb the ever-changing news or simply find distraction from increasingly stressful days, more consumers—particularly Gen Z and millennials—are reaching for their phones to watch videos.
Recent data from Omnicom Media Group and Snap Inc. shows that Covid-19 caused video consumption to increase across apps, such as social media (61%) and streaming, both in the platforms themselves (56%) and streaming apps on phones (52%). Even when using apps like Facebook, Snapchat and Instagram that don’t specialize in videos, users are spending more than half their time watching videos of some kind.