Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Whether it’s to absorb the ever-changing news or simply find distraction from increasingly stressful days, more consumers—particularly Gen Z and millennials—are reaching for their phones to watch videos.
Recent data from Omnicom Media Group and Snap Inc. shows that Covid-19 caused video consumption to increase across apps, such as social media (61%) and streaming, both in the platforms themselves (56%) and streaming apps on phones (52%). Even when using apps like Facebook, Snapchat and Instagram that don’t specialize in videos, users are spending more than half their time watching videos of some kind.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in