Infographic: When It Comes to Using Retail Apps, Women and Men Rate CX Differently

Decibel found Amazon is the most used

Apps push notifications, increase brand awareness and reduce load times. Insights into an app’s engagement should help design and improve app experiences.

Third-party research firm Decibel found the most used retail apps are Amazon, Best Buy and Walgreens—of all respondents Decibel surveyed, 26% said they use the Amazon app. More men use each of the apps included in the survey than women do. Decibel believes this may be a reflection of shopping habits, as women prefer to shop in person.

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This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.