Mobile

Infographic: When It Comes to Using Retail Apps, Women and Men Rate CX Differently

Decibel found Amazon is the most used

There are gender and demographic differences between the most used retail apps.
There are gender and demographic differences between the most used retail apps.Carlos Monteiro
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By Ko Im

March 1, 2020

Apps push notifications, increase brand awareness and reduce load times. Insights into an app’s engagement should help design and improve app experiences.

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This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.

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Ko Im

Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.

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