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The 2016 Summer Olympics in Rio haven't even begun, and there are already 7.8 billion views of Olympic content existing on YouTube. Of course, that number dates a lot farther back than any coverage of next month's global affair, but one company's analysis suggests brands can learn from what's worked in the past.
According to an analysis of Olympic-related views on YouTube, video technology and analytics firm Zefr found that only five percent of views were ads.