Infographic: What do Final Four fans like on Facebook?


College basketball’s 2013-14 season is down to its Final Four: Wisconsin, Florida, Kentucky and UConn. The four schools will battle it out Saturday in Arlington, Tex. with a chance to go to the championship game and cut down the nets.

Gigya, a Facebook Preferred Marketing Developer, examined the Facebook fanbases of the four teams and discovered their likes. For instance, of the Final Four teams, Kentucky has the highest percentage of women (55 percent), while Wisconsin has the highest concentration of male fans (77 percent).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in