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Comfort and ease have always been high priorities for business travelers, and as technology continues to penetrate every aspect of consumers' lives, they have more options to make trips as seamless as possible. A new report from Deloitte Digital used social media listening techniques to compile data about business travelers' experiences, with a specific focus on apps.
"Knowing business travelers' priorities can help advertisers serve up the right kind of ads at the right time, and know where to prioritize their ad spend," said Deloitte Digital research manager Beth Kelley.