Social Pro Daily

Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

Tapjoy identified five major ‘free-to-play personas:’ whales, dolphins and minnows, offer takers, risk-of-churn players and new players.

By Brandy Shaul

March 1, 2016

Personalized monetization platform Tapjoy has analyzed the spending and gameplay habits of free-to-play mobile gamers, and identified five major ‘free-to-play personas:’ whales, dolphins and minnows, offer takers, risk-of-churn players and new players.

Brandy Shaul
@blshaul blshaul@gmail.com Brandy is a freelance writer for Adweek's SocialProDaily covering social media, gaming, apps and platforms.
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