Infographic: 'Whales' Account for 70% of In-App Purchase Revenue

Tapjoy identified five major ‘free-to-play personas:’ whales, dolphins and minnows, offer takers, risk-of-churn players and new players.

Personalized monetization platform Tapjoy has analyzed the spending and gameplay habits of free-to-play mobile gamers, and identified five major ‘free-to-play personas:’ whales, dolphins and minnows, offer takers, risk-of-churn players and new players.