Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of.
According to a new study by Twitter, Starcom and social TV analytics company Canvs, programming where an audience had high emotions often led them to have higher ad recall. In fact, a survey of 3,500 Twitter users and non-users found that viewers were 48 percent more likely to recall an ad they saw the day before.
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