Infographic: These Are the Images Travelers Share Most on Social Media

Tourists love to snap photos 'off the beaten track'

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With summer vacation in full swing, social media users’ feeds are being inundated with images of friends and family visiting far-flung destinations. Of course, in the age of Instagram, travel photos aren’t just simple snapshots—they provide personal messages, show brand affinity and influence others on the platform.

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This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.