Infographic: The Importance of Using Data Effectively and Creatively

88% of marketers aren't utilizing it to its full potential

A solid data strategy is essential in creating compelling personal experiences, and brands need to jump on the trend. iStock Photo

Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly personalized world, consumers expect their customer experiences to be customized—and that’s where an effective data strategy comes in.

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This story first appeared in the May 14, 2018, issue of Adweek magazine. Click here to subscribe.
@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.
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