Data Points

Infographic: The Importance of Using Data Effectively and Creatively

88% of marketers aren't utilizing it to its full potential

data-accenture-HandleWithCare-content-2018 — A solid data strategy is essential in creating compelling personal experiences, and brands need to jump on the trend.iStock Photo

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Marketers are awash in all different types of data, but often have a hard time making heads or tails of what to do with it. And in an increasingly personalized world, consumers expect their customer experiences to be customized—and that’s where an effective data strategy comes in.

According to stats compiled by Accenture Research, the majority of global business leaders say the most important factor in customer experience is ensuring their staff has access to customer data.