INFOGRAPHIC: Social 2014 FIFA World Cup Brazil

In the four years between 2010 FIFA World Cup South Africa and 2014 FIFA World Cup Brazil, which kicks off Thursday, Facebook has more than doubled its total of monthly active users, to more than 1.2 billion, while Twitter has seen a nearly fivefold increase in its MAU count, to more than 255 million.

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2014FIFAWorldCupBrasil650In the four years between 2010 FIFA World Cup South Africa and 2014 FIFA World Cup Brazil, which kicks off Thursday, Facebook has more than doubled its total of monthly active users, to more than 1.2 billion, while Twitter has seen a nearly fivefold increase in its MAU count, to more than 255 million.

Real-time marketing platform Shift compiled the infographic below, aimed at marketers looking to take advantage of the World Cup. Factoids include:

  • Coca-Cola dwarfs the other FIFA World Cup partners in terms of Facebook likes, with more than 83.2
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