Around Labor Day, kids across America will start the school year sporting freshly purchased outfits and educational gear. And a new report shows just how much parents are turning to their mobile phones to find—and brag about—those deals.
RadiumOne surveyed 1,452 adults from a wide set of demographics to see how they behave during the back-to-school shopping season. Here are a couple interesting findings from the digital advertising company's research:
- Ninety percent of respondents said they would shop in a store, while 45 percent said they plan to buy online.
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