From top-performing emojis to the best shade of blue for a carousel ad, AI is helping direct social media strategy.
Pattern89, whose AI-based software aids marketing on social media, analyzed ads over six months. It found certain patterns and features that can maximize ROI, reduce costs and enhance creative performance, like the optimal number of faces (16) or even beards (eight) in an ad.
“When you begin with data-driven strategies, you improve your overall campaign performance because it is distinct from other campaigns and publications, algorithmically unique and fresh for customers,” explained R.J.
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