Infographic: Native Advertising Grows Despite Budget and Transparency Concerns

But it's still only 5% of marketers' spending

In spite of concerns about transparency, sponsored content has continued to grow in popularity: In 2015, almost two-thirds of marketers surveyed by the Association of National Advertisers said they will increase their native ad budgets. Market research firm Statista projected 4.3 billion in native advertising spend in 2015, which it expects to more than double to 8.8 billion in 2018.