Valentine’s Day shopping isn’t just about material goods anymore. More people are buying experiences to enjoy together with their loved ones.
That’s according to mobile commerce optimization platform Button, which also found that many consumers look for gifts immediately before lunch and during the afternoon as a pick-me-up activity. But night owls need last-minute deals, too. During the wee hours, shoppers spend an average of $41, and it’s likely they’re doing that shopping on their phones in bed.
“Time
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