Infographic: How Women Want Tech to Shape the Shopping Experience

62% believe same-day shipping will become the norm

Women are embracing more personalized, speedy and seamless customer experiences. New research from PopSugar found that while in-store shopping is still king in some areas—90 percent of women still purchase their groceries in-store, for example—online is steadily gaining traction in others, including apparel and accessories (63 percent of women make these purchases online), beauty and personal care (54 percent) and consumer electronics and tech (59 percent). That said, a whopping 94 percent of women are at least somewhat interested in in-store experiences beyond just shopping.

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This story first appeared in the August 6, 2018, issue of Adweek magazine. Click here to subscribe.