Infographic: How Gen Zers' and Millennials' Mobile Viewing Habits Differ

From TikTok to Twitch, content consumption varies on different social media platforms

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More Gen Zers and millennials are using their phones as a primary mobile viewing device. But there are marked differences in their content viewing habits, according to Whistle Wise. The data arm of the Gen Z media brand Whistle found 62% of Gen Zers prefer a daily hit from their Instagram feed, while 65% of millennials are streaming Facebook video every day.

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This story first appeared in the Oct. 14, 2019, issue of Adweek magazine. Click here to subscribe.

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