Infographic: How Gen Zers’ and Millennials’ Mobile Viewing Habits Differ

From TikTok to Twitch, content consumption varies on different social media platforms

Even with the younger generations, there are varying consumption habits on social media. Carlos Monteiro

More Gen Zers and millennials are using their phones as a primary mobile viewing device. But there are marked differences in their content viewing habits, according to Whistle Wise. The data arm of the Gen Z media brand Whistle found 62% of Gen Zers prefer a daily hit from their Instagram feed, while 65% of millennials are streaming Facebook video every day.

This story first appeared in the Oct. 14, 2019, issue of Adweek magazine. Click here to subscribe.
@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
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