Infographic: How Brands Struggle Internally to Adapt to Digital

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As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, technologies and processes, according to Accenture’s Intelligent Operations research. But there are impediments to transforming marketing, and many of them are internal. Two-thirds of marketers see lack of long-term investment as an obstacle, for instance, and a similar percentage say fear

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This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.