INFOGRAPHIC: More Millennials Use Facebook Messenger, WhatsApp
Facebook is dominant in the messaging application arena, with some one-third of millennials using either Messenger or Facebook-owned WhatsApp
Facebook is dominant in the messaging application arena, with some one-third of millennials using either Messenger or Facebook-owned WhatsApp, according to the latest data from GlobalWebIndex.
GWI said in an email to SocialTimes:
As a smartphone generation, millennials place a strong premium on the speed of communication offered by messaging apps; as many as seven in 10, in fact, say they use instant-messaging services because they are quicker than SMS or social media.
Globally, WeChat is the most popular IM service for 17-31s, reflecting its massive success in China (where 60 percent of millennials are using it).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in