INFOGRAPHIC: Facebook Down, Instagram Up in U.K. Usage
The acquisition has surpassed the parent: Facebook usage in the U.K. is down 7% over the past 12 months, while Instagram has seen an 18% uptick
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The acquisition has surpassed the parent: According to data from GlobalWebIndex, Facebook usage in the U.K. is down 7 percent over the past 12 months, while Instagram has seen an 18 percent rise in active users over the same time period.
GWI said in an email to SocialTimes:
During the past 12 months, Facebook saw a 7 percent drop in the U.K. in terms of active usage — hardly the dramatic decline that some headline-writers like to report, but still illustrative of the rise of smaller platforms like Instagram, Pinterest and Tumblr.