INFOGRAPHIC: Facebook Messenger Use Rising
How has Facebook’s removal of its messaging functions from its flagship applications in favor of its stand-alone Messenger apps impacted usage of the latter?
Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
How has Facebook’s removal of its messaging functions from its flagship applications in favor of its stand-alone Messenger apps impacted usage of the latter?
According to GlobalWebIndex, and not surprisingly, Messenger usage is on the upswing, and it is now the world’s second-most-popular messaging app, behind WhatsApp.
GlobalWebIndex used the U.K. as an example, saying that Messenger usage rose from 27 percent at the end of 2013 to 40 percent in mid-2014, the time period represented in the infographic below.
Readers: Any surprises?
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in