We all know online video works. Content is king. Customers use video throughout the entire journey.
Online video drives the early stages of the purchase journey, with a 24% lift in ad recall and a 9% lift in purchase intent. But a new study from Google and the 4A’s found key performance metrics were high for both early- and late-stage consumers. The late-stage online video also provided a 21% lift in ad recall and a 7% lift in purchase intent.
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