INFOGRAPHIC: Facebook’s Role in Travel Advertising
Aside from shopping, the holiday season is also a peak travel time, and Expedia Media Solutions, Expedia’s ad-sales unit, looked at how the industry should approach 2015 from an advertising standpoint.
Aside from shopping, the holiday season is also a peak travel time, and Expedia Media Solutions, Expedia’s ad-sales unit, looked at how the industry should approach 2015 from an advertising standpoint.
The takeaways from Expedia Media Solutions were:
- The fastest growth will come from social and video commercial channels.
- In 2013, the number of travelers who used online video for planning increased 10 percent year-over-year.
- Social and video ad budgets will nearly triple between 2011 and 2014, accounting for 18 percent of all digital dollars.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in