Digital Transformation

Infographic: Digital Transformation Is Critical for B-to-B Companies. Here’s How They’re Doing

Buyers are turning to ecommerce, but sellers are still falling short

buyers-sellers-CONTENT-2018 — Ninety-four percent of global b-to-b executives say that b-to-b ecommerce is critical.Getty Images

November 11, 2018

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

B-to-b buyers are increasingly using digital channels and want relevant, personalized web experiences. But those experiences are falling short for many buyers, as b-to-b sellers, while not yet as digitally sophisticated as they could be, invest in building out such capabilities.