Data Points

Infographic: Cooped-Up Consumers Are Champing at the Bit to Experience Live Events Again

It's bound to be a summer of experiential

illustration of a band onstage
Forty-nine percent of music fans say they plan to return to experiential events within a month of being vaccinated. Carlos Monteiro
By Nicole Ortiz

June 7, 2021

After the CDC’s recent announcement that vaccinated people don’t need to wear masks indoors anymore, the live events space is having its reckoning as it determines how to safely open again.

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This story first appeared in the June 7, 2021, issue of Adweek magazine. Click here to subscribe.

Nicole Ortiz

Nicole Ortiz is Adweek's senior story editor, managing Adweek's edit hub through which all digital content flows.

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