Infographic: Cooped-Up Consumers Are Champing at the Bit to Experience Live Events Again

It's bound to be a summer of experiential

After the CDC’s recent announcement that vaccinated people don’t need to wear masks indoors anymore, the live events space is having its reckoning as it determines how to safely open again.

According to data from experiential agency Momentum Worldwide, which polled more than 1,700 people in early April, music fans in particular cannot wait to head back to indoor concerts and other events, with 49% saying they would return to experiential events within a month of being vaccinated.

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This story first appeared in the June 7, 2021, issue of Adweek magazine. Click here to subscribe.