Year in Review

Infographic: Consumers Want a Safe Holiday That Still Preserves Some Tradition

Many are looking for an escape in a difficult year

a person flicking through a tablet looking at a christmas tree and red and green silhouettes of people — To have a safe holiday season, more people are leaning into digital celebrations.Kacy Burdette

Not only are shopping trends changing this holiday season, but consumers are also reimagining how they celebrate the holidays entirely.

Ad management company CafeMedia surveyed 500 U.S. women ages 18-54 about their holiday plans. A majority said they think celebrating is important and will provide an escape in a difficult year. More than 80% of those polled are leaning into traditions this year, too, and 69% plan to try and establish new traditions.

Almost half are unsure how to celebrate the holidays, 32% are opting for in-person gatherings and 23% are doing a mix of in-person and virtual gatherings.