Infographic: The Biggest Buzzwords Leading Up to the Super Bowl

The most talked about topics and teams on social media

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Fans have been talking football for a hundred seasons.

Todd Grossman, CEO of Americas, Talkwalker, says there’s one place where fandom has become ferociously clear: social media. Overall total engagement around the NFL from Aug. 1-Dec. 30 included 516.3 million who engaged, with 54% positive sentiment. The AFC dominated online mentions, with the New England Patriots as the conversation leader.

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This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.